Wednesday 24 July 2013

My evaluation checklist


Questions to Ask Current Franchisees



1. How much does your franchise gross per year? How much does it net? Are the procedures followed to make royalty payments to the franchisee troublesome?

I think if you visit to our office, you will know more about it.


2. Are the financial projections of revenues, expenses, and profits that the franchisor provided me accurate in your judgement?

Of course


3. Does the franchisor give you enough assistance in operating your business?

From our franchisee opened last year until today, Mr.Kwa Win Soon did give enough assistance in operating our business.


4. How many hours, on average, do you work a week?

Normal Office hour.


5. How often do you get a vacation?

No answer.


6. Have you been caught off-guard by any unexpected cost or expectations?

No answer


7. Does your franchisor provide on-going training and support to you?

Every training of staff provided well.


8. If you had to do it all over again, would you purchase a franchise in this system? Why or why not?

Yes. So far it's great and have its potential.


The Franchisees


1. Are you pleased with your investment in this franchise?

Yes.


2. Has the franchiser lived up to its promises?

Yes.


3. What was your greatest disappointment after getting into the business?

Overall it's not easy to operate a franchise. But if compare others franchise i think almost same. So I can overcome all of these problems.


4. How effective was the training you received in helping you run the franchise?

I think it's more on be a leadership on operating.


5. What are your biggest challenges and problem?

Seem i was partnership with Mr Kwa Win Soon, of course he does help me alot in operating franchisee. He has great leadership and he's the founder. I think overall I didn't face too much challenges.


6.What is your franchise’s cash flow like?

No answer


7.How much money are you making on your investment?

No answer


8. What do you like most about being a franchisee? Least?

to have a own small business.


9. Is there a franchise advisory council that represents franchises?

No answer


10. Knowing what you know now, would you buy this franchise again?

Yes.



A Franchise Evaluation Checklist- Myself



1. Are you qualified to operate a franchise successfully? Do you have adequate drive, skills, experience, education, patience and financial capacity? Are you prepared to work hard?

Everything will be prove based on your result.


2. Are you willing to sacrifice some autonomy in operating a business to own a franchise?

Depend.


3. Can you tolerate the financial risk? Would business failure wipe you out financially?

No answer


4. Can you juggle multiple tasks simultaneously and prioritize various projects so that you can accomplish those that are more important.

No answer


5.Are you genuinely interested in the product or service you will be selling? Do you enjoy this kind of business? Do you like to sell?

No answer


6. Do you enjoy working with and managing people? Are you a “team player”?

I think everyone need to be mastered on leadership.


7. Will the business generate enough profit to suit you?

No answer


8. Has the franchiser investigated your background thorough enough to decide if you are qualified the operate the franchise?

Have an appointment with us, and provide personal information for operate the franchise.



A Franchise Evaluation Checklist- The Franchiser and the Franchise



1. Is the potential market for the product or services adequate to support your franchise? Will the prices you charge be in line with the market?

We start up from traditional way become nowadays modern way. Of course we believe that every customer will like on our food. We partnership with Asia Pacific F&B, and make the old traditional business expand to international brand.


2. Is the market’s population growing, remaining static or shrinking? Is the demand of your product or service growing, remaining static or shrinking?

From a traditional business expand to modern business, it actually got its risk. But seem we success, I think our product will be keep growing.


3. Is the product or service safe and reputable?

Yes.


4. Is the product of service a passing “fad”, or is it a durable business idea.

No answer.


5. What will the competition, direct or indirect, be in your sales territory? Do any other franchisees operate in this general area?

As i know, around Pandan Indah area less franchisees operate.


6. Is the franchise international, national, regional, or local in scope? Does it involve full- or part-time involvement?

Moving forward to international.

7.How many years have the franchiser been in operation? Does it have a sound reputation for honest dealings with franchisees?

From 2007, our founder Mr.Kwa Win Soon started his franchisee business.


8. How many franchise outlets now exist? How many will there be a year from now? How many outlets are company owned?

6 franchise outlets. 2 outlets owned by company.

9. How many franchises have failed? Why?

No answer


10.How many franchise have left the system within the past year? What were the reasons for leaving?

No answer


11.What service and assistance will the franchiser provide? What kind of training program does the franchise offer? How long does It last? What topic does It cover? Does the franchiser offer ongoing assistance and training?

Basically we provide all the stuff in restaurant like dining tables, chairs, decoration of restaurant, air condition, kitchen and so on. You just only need to pay the cost of your shop rent, electricity and water bill. For sure staff training we will provide too. Chef and Waiter will be trained and provided. Numbers of staff will consider.


12. Will the franchise perform a location analysis to help you find a suitable site? If so, is there an extra charge for doing so?

Yes. But if you decided which location we also will do an analysis to you too.


13. Will the franchiser offer you exclusive distribution rights for the length of the agreement, or may it sell to other franchises in the area?

No answer


14. What facilities and equipments are required for the franchise? Who pays for construction? Is there a lease agreement?

I think if you visit to our office, you will know more about it.


15.What is the total cost of the franchise? What are the initial capital requirements? Will the franchiser provide financial assistance? Of what nature? What is the interest rate? Is the franchiser financially sound enough to fulfil all its promises?

Total is Rm 600,000 included all the equipments and staff training provide.


16. How much is the franchise fee? Exactly what does it cover? Are there any confining fees? What additional fees are there?

I think if you visit to our office, you will know more about it.


17. Does the franchiser provide an estimate of expenses and income? Are they reasonable for your particular area? Are they sufficiently documented?

I think if you visit to our office, you will know more about it.


18. How risky is the franchise opportunity? Is the return of the investment consistent with the risk?

No answer


19. Does the franchiser offer a written contract that covers all the details of the agreement? Have your attorney and your accountant studied its term and approved it? Do you understand the implications of the contact?

Yes.


20. What is the length of the franchise agreement? Under what circumstances can it be terminated? If you terminate the contact, what are the costs to you? What are the costs and terms of renewal?

I think if you visit to our office, you will know more about it.


21.Are you allowed to sell your franchise to a third party? Does the franchiser reserve the right to approve the buyer?

Yes. But those agreement have to been done and approve by company.


22. Is there a national advertising program? How is it financed? What media are used? What help is provided for local advertising?

Sin Chew news, events etc.


23.Once you open for business, exactly what support will the franchiser offer you?

Mentioned before.

24.How does the franchise handle complaints from and disputes with franchisees? How well has the system worked?

No answer.



Saturday 20 July 2013

About WinSoon Cafe




Name of WinSoon Cafe straightly take from founder who is Mr. Kwa Win Soon. Mr. Kwa Win Soon and his brother Mr. Kwa Win Yao be chef for 20 years. Their mission always make customer satisfied on dish. They spend many years on studying secret of Fish Head Noodles. And become nowdays Fish Head Noodles which we ate in WinSoon Cafe. On year of 2007, Mr. Kwa Win Soon and his brother Mr.Kwa Win Yao change their old traditional business into modern business. They upgrade their business into franchisee business. Main branch of WinSoon opened in Puchong area and Kuchai Lama. WinSoon cafe continue expand their franchisee business at Pandan Indah 27/3/2012 , at Setia Alam on 28 May 2012, at Bandar Bukit Tinggi 2 Klang on 28/06/2012. PJ New state on 21/10/2012. Recently, others branches such as PJ SS2 and Kota Damansara opened and started business.



News of WinSoon Cafe Pandan Indah Branch opened





Congratulation to WinSoon Cafe won Best Fish Head Noodle business award on 2013 Asean Outstanding Business Award.


Delicious Fish Head noodles



WinSoon Cafe Pandan Indah

Interviews

Today i had a call with Miss Vanessa who is partnership of franchisee WinSoon Cafe Pandan Indah and have a short interview on phone. Actual Franchisor of WinSoon Cafe Pandan Indah is Mr.Kwa Win Soon, founder of WinSoon Cafe. Unfortually he was oversea. So I interview Miss Vanessa who is in-charge for franchisee department of WinSoon Cafe.

Product

1.       Why you choose this product to be your franchise business?
Since I was the founder of this franchise business, for sure I’m doing this franchise business. I had been chef for 20 years. And customers does like my Fish Head Noodle so much. So it make me continue on this business.

2.      Is that your product safe?
For sure it’s safe. We use fresh ingredient to make our Fish Head Noodle. Fresh prawn, fresh vegetable and fresh fish head. Everyday we will prepare our soap freshly.

3.      How you expand your business in the market?
Our partnership is Asia Pacific Food and Beverage. Mr Benjamin Ee, President of Asia Pacific F&B Franchise Sdn Bhd gives help in expose our franchisee.

4.      What you expect to achieve in the next 5 years?
Basically you will start earning money after 2 and the half of years. So in next 5 years time you might earn one more start-up cost of this franchising business.

5.      What is your product special personality to attract your customer?
Fresh, Tasty, Delicious 

Process

1.     Which kind of promotion been done to expand your business?
We promote our product through media which is SinChew newspaper.




2.      What training did you provide for franchising business?
Basically we provide all the stuff in restaurant like dining tables, chairs, decoration of restaurant, air condition, kitchen and so on. You just only need to pay the cost of your shop rent, electricity and water bill. For sure staff training we will provide too. Chef and Waiter will be trained and provided. Numbers of staff will consider.

3.      What type of management you use to achieve a success franchising business?
d    I think is consumers and contract. Our markets are getting large and large. Especially working area like PJ area and Puchong area. These area got more potential on this Food and beverage market. An acceptable contract also important to protect the franchisor to almost franchisees. 

4.      What kind of services / repairs you get once you faced problems?
Depend which kind of problems you face. I think every problems we face we straight contact to their head office, else we settle ourselves.

5.      What is the overall numbers of franchisee in your area?
As i known, Pandan Indah area only have one branch. Others place like PJ got few branches such as PJ SS2, PJ new state.

Profitability

1.      How much of the start-up cost to start a franchising business?
It’s Rm600,000 to start-up this franchising business.

2.      What is the profit that a franchiser can get?
It's 80% of your total earn per month, exclude electricity water bill and rent.

3.      What is the cost if a franchiser continue in the franchise business for another 3 years?
Basically you will start earning money after 2 half years. 

4.      How much you spent in promote your product?
We did promote our product through media. We always try out some new menu within few months to attract more customers.

5.      Is there any others charges after I start my franchise business?
There's no charges. All you need to consider is the place and shop location which you want to start-up your franchise business.

People

1.      Who is your franchisor chairman?
Mr. Kwa Win Soon

1.      Who is your franchisor president?
Mr. Kwa Win Yao

2.      How many members do you have in your service department?
More than 10 people.

3.      Who is in-charge in advertising and promotion parts? Is the person in your company?
For sure is our company staff.

4.      Who will responsible in staff training and personal?
N     No answered

2.    

Tuesday 9 July 2013

Asia Pacific F&B


About


Asia Pacific F&B is licensing & franchising business for local and oversea food & beverage business. In others hand, we also share & introduce the best place, foods, store, for everbody would like to eat, have fun, relax, about all f&b matter.


Mission

to create Malaysia homegrown F&B business
Company OverviewAsia Pacific F&B franchising business, bring all F&B from Asia Pacific to Malaysia!

Contact Information

Phones 03-7651 7922 

Work Address 
Level 15.01, 1 First Avenue,2A Dataran Bandar Utama Damansara,
47800 Petaling Jaya, Malaysia
Neighborhood Selangor Darul Ehsan.





Mr. Benjamin Ee currently holds the position of Vice President in the Asean Retail–Chains & Franchise Federation. He is also the Chairman / Corporate Branding of Foods & Beverage Bureau; Co-Chairman of Franchise Bureau; and President of Asia Pacific F&B Franchise Sdn Bhd. 

His major business clients include Malaysia Kopitiam, Mamak Store, Western and Korean Food Franchise Business. The vision of his company is to assist Malaysia traditional food & beverage business expand and market them into Asia-Pacific food & beverage franchise business. At the same time, to position Malaysian homegrown food & beverage franchise as international brands. It is also his vision to promote Malaysian Retailers Business in shopping mall premises.

Mr. Benjamin Ee’s philosophy is to transform traditional business model to franchise solution system to enhance the business from Malaysia to International. He has successfully assisted a lot of enterprises in designing and setting up their business systems with proven business records and performance.

Monday 8 July 2013

What is Franchise



Franchise



Overview


Franchise is a method of marketing or distribution in which the franchisor grants the franchisee the right to use the brand/mark, the trade secret, any confidential information, intellectual property, and the right to operate a business according to the franchise system as determined by the franchisor within a specified term, at an agreed location.

Malaysia’s franchising system is growing rapidly driven by the potential in the domestic market which is relatively untapped as the share of the retail business conducted through franchising is below 10%, as opposed to the developed economies where 40% of the retail business are being conducted through franchising.



What is Franchising?


Franchising (from the French for free) is a method of doing business wherein a franchisor licenses trademarks and tried and proven methods of doing business to a franchisee in exchange for a recurring payment, and usually a percentage piece of gross sales or gross profits as well as the annual fees. Various tangibles and intangibles such as national or international advertising, training, and other support services are commonly made available by the entity licensing the ‘chain store’ or franchise outlet (commonly shortened to the one word: franchise), and may indeed be required by the franchisor, which generally requires audited books, and may subject the franchisee or the outlet to periodic and surprise spot checks. Failure of such tests typically involve non-renewal or cancellation of franchise rights.

A continuing relationship in which the franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, merchandising, marketing, and managing in return for a consideration. Franchising is a form of business by which the owner (franchisor) of a product, service, or method obtains distribution through affiliated dealers (franchisees). The product, method, or service being marketed is usually identified by the franchisor’s brand name, and the holder of the privilege (franchisee) is often given exclusive access to a defined geographical area.


Advantage and Disadvantage of Franchising


The term “franchising” is used to describe a wide variety of business systems which may or may not fall into the legal definition provided above. For example, a vending machine operator may receive a franchise for a particular kind of vending machine, including a trademark and a royalty, but no method of doing business.

The parties involved typically enter a franchise agreement, which binds the parties together through contractual provisions. This is an arrangement whereby someone with an idea for a business (the franchisor), sells to another person (the franchisee) the rights to use the business’s name, sell a product, or provide a service to someone else . A franchise agreement will usually specify the given territory the franchisee retains exclusive control over (the area protection), as well as the extent to which the franchisee will be supported by the franchisor (e.g. training and marketing campaigns). Most franchisee agreements, however, do not rovide the franchisee with area protection because of the disparity in bargaining power between franchisors and franchisees




Advantages


As practiced in retailing, by using the business network concept, franchising offers franchisees the advantage of starting up a new business quickly based on a proven trademark and formula of doing business, as opposed to having to build a new business and brand from scratch (often in the face of aggressive competition from franchise operators).

As long as their brand and formula are carefully designed and properly executed, franchisors are able to expand their brand very rapidly across countries and continents, and can reap enormous profits in the process, while the franchisees do all the hard work of dealing with customers face-to-face. See customer service. Additionally, the franchisor is able to build a captive distribution network, with no or very little financial commitment.

For some consumers, having franchises offer a consistent product or service makes life easier. They know what to expect when entering a franchised establishment. See franchise validation.




Disadvantages


For franchisees, the main disadvantage of franchising is a loss of control. While they gain the use of a system, trademarks, assistance, training, and marketing, the franchisee is required to follow the system and get approval of changes with the franchisor.

In response to the soaring popularity of franchising, an increasing number of communities are taking steps to limit these chain businesses and reduce displacement of independent businesses through limits on “formula businesses.”

Another problem is that the franchisor/franchisee relationship can easily give rise to litigation if either side is incompetent (or just not acting in good faith). For example, an incompetent franchisee can easily damage the public’s goodwill towards the franchisor’s brand by providing inferior goods and services, and an incompetent franchisor can destroy its franchisees by failing to promote the brand properly or by squeezing them too aggressively for profits.

Saturday 8 June 2013

The Day on MIFB, PWTC

Today I and my friend went to PWTC for visiting MIFB, Malaysia International Food and Beverage. I reached there around 12pm. Lucky I didn't miss the Asia Pacific Franchise Talk at 1.45pm-2.15pm. There are alot of exhibitors take part in this event included Malaysia, Taiwan, Thailand, Korea and so on. However i spend around 2 hours on visiting each booth.


My friend and me visited MIFB (From Left, Me,WenGui and CheeHau)

      Me and WenGui at MIFB, PWTC







Site Photo for MIFB


Around 2pm, the Asia Pacific Franchise Talk, WinSoon Cafe started. He share the experience and some history of WinSoon Cafe. He said that every dish that he cooked, have to taste by their own to ensure that it's safety and tasty. All ingredient that he use have to be fresh and keep the original taste of the soap.


He's brother of Founder, Mr.Kwa Win Soon, Mr.Kwa Win Yao

Chef had a live cook on their dish




Booth of WinSoon Cafe in MIFB, PWTC

After talks, I have a meet with Mr.Kwa Win Yao. And I found that actual of franchiseer of WinSoon Cafe in Pandan Indah which i decide to study on is founder, Mr.Kwa Win Soon. He's didn't present on this event because he was oversea. Sound abit disappointed.





Tuesday 4 June 2013

MIFB, Malaysia International Food and Beverage

Today, sir inform us that there will be a MIFB, Malaysia International Food and Beverage which held on PWTC on this coming Thursday till Saturday. I asked my friend and we decide to have a visit to MIFB on this Saturday.


About MIFB



The MIFB series has been a stalwart of the Malaysian food and beverage industry. With a history spanning 13 years, it has been the most focused food trade event in the country and it also plays host to the largest gatherings of F & B industry stakeholders, from the region and beyond. With a galore of innovative, flavorful and sumptuous new products and services, it offers industry players the opportunity to network and seal business deals from different regions of the global F & B market.
Building on the expanded theme of "A World of Food Business", MIFB also welcomes a host of new international groups, who all look to this F & B Fair to expand their business networks, interests and exports to the world, while creating a vital platform for all exhibitors to showcase, interact and transact directly with key decision makers, importers, buyers and customers.



Malaysia – Your Premier Business Partner




Import & Export

  • The world’s 21st most competitive country and 21st largest exporter
  • The net importer of food in 2011 with food imported worth a total of RM34.50 billion, growing nearly twice as fast as exports.
  • Major food imports: cereals, cocoa beans, dairy products, sugar, molasses, vegetables, fish and meat
  • Major food exports: live animals, marine products, pepper, cocoa products and tropical fruits


Economic performance

  • Ranked 9th position in economic performance
  • Top placing amongst 29 economies with US20,000 or less in GDP per capital


Trade performance

  • One of the 20 largest trading nations worldwide
  • 2nd largest contributors to intra-Asean trade
  • Malaysia’s engagement in Free Trade Agreement (concluded): Asean, Japan, China, Korea, Pakistan, New Zealand, Chile, India
  • Top trading partners are China, Singapore, Japan, USA and Thailand


The International Halal Food Hub

  • Global linkages as former Chairman of the Organization of Islamic Conference
  • Well positioned as the International Halal Food Hub in halal food production and certification.



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